The results show that: first, the service quality and perceived value affect customer satisfaction positively. Data analysis was done by using SPSS and Structural Equation Modeling (SEM). The object of this research were the 200 customer respondents who had made purchases on the largest e-commerce platform of Indonesia, Tokopedia. All variables used were reliable and valid and met the research requirements. The sample used in this study is Tokopedia consumers who live in DKI Jakarta and have done online shopping at Tokopedia at least twice in the last six months. The research method uses a quantitative research design with a survey model. This study examines the effect of service quality and perceived value on customer loyalty with the intervening role of customers' satisfaction in the e-commerce industry.
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